Defendant, William Robert Purvis, appeals from judgment entered in Pitt County Superior Court upon a jury verdict in favor of plaintiff, Richard Allen Overton, in a negligence action brought by plaintiff after he was hit by an automobile driven by defendant.
The evidence at trial tended to establish the following. During the early morning hours of 7 September 1996, plaintiff and several other individuals were fox hunting near Falkland, North Carolina. Shortly after 6:00 a.m., the hunters released approximately forty hunting dogs into a field, roughly one quarter of a mile south of Highway 222. The dogs subsequently began pursuing a fox in the direction of Highway 222. After realizing that the dogs would soon be crossing the highway, plaintiff and several other hunters drove to the area to guide the dogs across the road. At approximately 6:30 a.m., plaintiff saw the fox *544cross Highway 222 with several dogs in pursuit. Plaintiff drove off the roadway and onto the eastbound shoulder, near the spot where the fox and the first dogs had crossed the highway. Plaintiff got out of his truck, walked into the westbound lane of travel near the middle of the roadway and began calling the remaining dogs so they would all cross the highway at the same location.
This particular portion of Highway 222 runs roughly east to west, through a rural area in Pitt County. Despite the early hour, there was “plenty of daylight” and visibility was “good” on this particular morning. The highway where the dogs were crossing consisted of a relatively straight, flat, two-lane, paved road surface, with one eastbound lane and one westbound lane. The lanes were divided by a yellow line which was solid on the side for westbound traffic and broken on the side for eastbound traffic. The posted speed limit was 55 miles per hour.
A few moments after plaintiff pulled off the road and began calling the remaining dogs, he was joined by two other hunters, Jay Womble and Billy Clifton. Womble and Clifton parked their vehicles near plaintiffs truck, so that there were vehicles parked on both shoulders of the road. Womble got out of his vehicle and stood in the westbound lane of the road. However, Womble stood slightly “behind” plaintiff and closer to the shoulder of the westbound lane. The dogs crossed the road intermittently over the next fifteen minutes.
At approximately 6:45 a.m., defendant, who was traveling west on Highway 222, rounded the curve and entered the long straight stretch where plaintiff and the other two hunters had pulled off the road. Plaintiff saw defendant’s truck as it came around the curve, approximately 1000 feet to the east of where plaintiff was standing in the road. Plaintiff, expecting defendant to slow down or stop, did not attempt to move out of the roadway. Instead, plaintiff remained in the westbound lane of travel in order to “protect the dogs” but plaintiff “kept watching” defendant’s vehicle as it approached him. Defendant continued approaching in the westbound lane at what appeared to be a constant speed of 45 to 50 miles per hour. When defendant’s truck was approximately 500 to 600 feet away, plaintiff began waving his hands and hat in order to attract defendant’s attention. Defendant continued to approach and still did not appear to be slowing down. When defendant’s truck was approximately 100 to 150 feet away, plaintiff “realized” that defendant “wasn’t going to stop.” To avoid being hit, plaintiff turned and ran across the yellow line into the eastbound lane of the highway. Plaintiff, expecting defendant to continue *545traveling in the westbound lane, anticipated that this action would safely remove him from the path of defendant’s approaching truck and defendant would simply pass behind him. However, at the same moment that plaintiff ran into the eastbound lane of travel, defendant’s vehicle also swerved into the eastbound lane where defendant’s truck ultimately struck plaintiff.
Plaintiff testified that he had a clear view of defendant’s truck as it came around the curve and entered the straight stretch and that he continued to watch the approaching truck for approximately “30 seconds.” Plaintiff also testified that he “made a choice to stay in the road until [he] could stay no longer.” Plaintiff further stated that once he started to run from the westbound to the eastbound lane, he momentarily diverted his attention from the approaching truck to see where he was going. However, as soon as plaintiff reached the eastbound lane, he stopped and again turned around to look for defendant’s truck, only to find that the truck was upon him.
Defendant testified that he did not immediately notice the vehicles parked on the sides of the road when he came around the curve and entered the straight stretch. Defendant estimated he was about 500 feet away from the vehicles when he first noticed them parked along the sides of the road. Even then, defendant did not notice anyone standing in the road. It was only after defendant had gotten closer to the vehicles that he was able to discern anyone standing in the road. At first, defendant only saw Jay Womble standing on the right hand side of the road, waving his arms for defendant to stop or go to the other side of the road. Defendant said his attention was focused on Womble and that this was the reason he did not see plaintiff standing in the road. Defendant further stated that by the time he noticed plaintiff, it was too late to stop to avoid hitting him.
After hearing the evidence, the jury found that defendant was negligent; that plaintiff was contributorily negligent; and that defendant had the last clear chance to avoid the injury. The jury awarded damages to plaintiff in the amount of seven thousand dollars and the trial court entered judgment.
Following entry of judgment, plaintiff moved for attorney’s fees and costs pursuant to N.C. Gen. Stat. § 6-21.1 (2001). Plaintiff further moved for additur or in the alternative, for a new trial on the issue of damages. Defendant consented to increasing the amount of the jury’s verdict to $10,564.05 and to the payment of costs and interest in the amount of $4,129.85. Defendant also moved for judgment notwith*546standing the verdict and in the alternative, for a new trial. The trial court denied defendant’s motions and plaintiffs motions for additur and for a new trial, but awarded attorney’s fees and costs in the amount of $43,311.10. Defendant appeals.
On appeal, defendant assigns error and argues the following issues: (1) Whether the trial court erred in instructing on and submitting to the jury the issue of last clear chance; (2) whether the trial court erred in denying defendant’s request for an instruction on the doctrine of sudden emergency; (3) whether the trial court erred in denying defendant’s motion for judgment notwithstanding the verdict or in the alternative, for a new trial; (4) whether the trial court erred in denying plaintiff’s motion for additur; and (5) whether the trial court erred in awarding attorney’s fees and costs to plaintiff.
Defendant first argues that the trial court erred by instructing the jury on the doctrine of last clear chance. Specifically, defendant argues that an instruction on last clear chance was improper because plaintiff failed to establish the first element required to entitle him to the instruction. After careful review of the record, we agree.
A contributorily negligent pedestrian struck and injured by an automobile must establish four elements before he can invoke the doctrine of last clear chance, against the driver of the automobile. These elements are:
(1) That the pedestrian negligently placed himself in a position of peril from which he could not escape by the exercise of reasonable care; (2) that the motorist knew, or by the exercise of reasonable care could have discovered, the pedestrian’s perilous position and his incapacity to escape from it before the endangered pedestrian suffered injury at his hands; (3) that the motorist had the time and means to avoid injury to the endangered pedestrian by the exercise of reasonable care after he discovered, or should have discovered, the pedestrian’s perilous position and his incapacity to escape from it; and (4) that the motorist negligently failed to use the available time and means to avoid injury to the endangered pedestrian, and for that reason struck and injured him.
“The issue of last clear chance, ‘must be submitted to the jury [only] if the evidence, when viewed in the light most favorable to *547the plaintiff, mil support a reasonable inference of each essential element of the doctrine.’ ” Culler v. Hamlett, 148 N.C. App. 372, 379, 559 S.E.2d 195, 200 (2002) (quoting Kenan v. Bass, 132 N.C. App. 30, 32-33, 511 S.E.2d 6, 7 (1999)). “Unless all the necessary elements of the doctrine of last clear chance are present . . . the case is governed by the ordinary rules of negligence and contributory negligence.” Clodfelter v. Carroll, 261 N.C. 630, 634, 135 S.E.2d 636, 638 (1964).
“Cases discussing th[e] first element have consistently distinguished between situations in which the injured pedestrian was facing oncoming traffic and those in which the pedestrian was not.” Nealy, 139 N.C. App. at 505, 534 S.E.2d at 244. Accord, Clodfelter v. Carroll, 261 N.C. 630, 135 S.E.2d 636 (1964). Indeed, “[e]vidence that a plaintiff does not see an approaching vehicle or is not facing an oncoming vehicle will satisfy this element, ‘our courts reasoning that the pedestrian who did not apprehend imminent danger could not reasonably have been expected to avoid injury.’ ” Womack v. Stephens, 144 N.C. App. 57, 65, 550 S.E.2d 18, 23 (2001), disc. review denied, 354 N.C. 229, 555 S.E.2d 277 (2001) (quoting Nealy v. Green, 139 N.C. App. 500, 506, 534 S.E.2d 240, 244 (2000)). On the other hand, “where the injured party is at all times in control of the danger and simply chooses to take the risk,” the doctrine of last clear chance is inapplicable. Culler, 148 N.C. App. at 380, 559 S.E.2d at 201. Therefore, “an instruction on last clear chance . . . [is] not warranted when a pedestrian was facing traffic and, ‘by the exercise of reasonable care, could have extricated [him]self from the position of peril in which [he] had negligently placed [him]self.’ ” Nealy, 139 N.C. App. at 505, 534 S.E.2d at 244 (quoting Williams v. Odell, 90 N.C. App. 699, 704, 370 S.E.2d 62, 66, disc. review denied, 323 N.C. 370, 373 S.E.2d 557 (1988)).
Here, plaintiff was facing defendant’s approaching vehicle and first saw defendant’s vehicle as it rounded the curve approximately 1,000 feet away. Assuming defendant would stop, plaintiff remained in the roadway for approximately “30 seconds” where he “kept watching” as defendant’s vehicle steadily approached. Despite noting that defendant’s vehicle did not appear to be slowing down, plaintiff “made a choice to stay in the road” and thereby ignored the danger from which he had the power to extricate himself. Furthermore, plaintiff had ample time and opportunity to remove himself from the danger presented by defendant’s approaching vehicle and avoid the injuries he sustained. However, plaintiff, in full possession of his fac*548ulties and in disregard for his own safety, took no action to remove himself from the path of defendant’s oncoming vehicle until a collision appeared imminent.
Viewed in the light most favorable to the plaintiff, this evidence fails to support a reasonable inference that plaintiff, by the exercise of reasonable care, could not escape the position of peril in which he negligently placed himself. Since plaintiff has failed to establish the first element of the doctrine of last clear chance, we hold it was error for the trial court to instruct the jury on the issue of last clear chance. Accordingly, the judgment of the trial court is reversed and the case is remanded to the trial court for entry of judgment in accordance with ordinary principles of negligence and contributory negligence. We need not address defendant’s remaining assignments of error.
Reversed and remanded.
Judge TYSON concurs.
Judge THOMAS dissents.