OPINION
Joyce Baxter, as personal representative of the estate of decedent Wayne K. Baxter, brought a wrongful death action against Fausto and Eugene Noce d/b/a La Fiesta Night Club and Bar, Shady Grove Truck Stop and Cafe, Inc., Johnny Eddy, and Ted Paulos, alleging that the respondents sold or served alcoholic beverages to Baxter and Robert Reynolds, Jr. when it was reasonably apparent that they were intoxicated. Baxter and Reynolds, both adults, died as a result of an accident involving the vehicle that Reynolds drove and in which Baxter was a passenger. A few hours prior to their deaths, Baxter and Reynolds together had consumed alcoholic beverages at both of the named establishments. Baxter’s blood alcohol content was tested at .21 percent before he died.
The Noces and La Fiesta moved for judgment on the pleadings, and Eddy, Paulos, and Shady Grove moved for summary judgment. The trial court denied all motions, noting that Baxter was a third party in relation to the respondents, that his death might have been the proximate result of Reynolds’s operating a motor vehicle while intoxicated, and that the respondents might have served alcohol illegally to Reynolds. The respondents’ applications for interlocutory appeal were granted and consolidated, *49and the court of appeals reversed the trial court.
Relying on Trujillo v. Trujillo, 104 N.M. 379, 721 P.2d 1310 (Ct.App.), cert. denied, 104 N.M. 289, 720 P.2d 708 (1986), in concluding that Baxter had no cause of action, the majority of the court of appeals held that as a matter of law Baxter’s voluntary intoxication, not the respondents’ serving of alcohol to Reynolds, was the proximate cause of Baxter’s death. Judge Garcia filed a special concurrence to express his opinion that proximate cause was not the issue. Judge Garcia’s position was that respondents owed no duty to Baxter because “[pjublic policy should not protect adults from their own conscious folly.” Baxter v. Noce, Ct.App. Nos. 9877 and 9880 (Consolidated) (Filed Sept. 10, 1987). We granted certiorari, and we reverse the court of appeals.
The issue presented on interlocutory appeal was whether an intoxicated passenger of a vehicle has a cause of action against the taverns that served alcohol, allegedly in violation of NMSA 1978, Section 41-11-1 (Supp.1983), to both the passenger and the driver of a vehicle that subsequently was involved in an accident. In Lopez v. Maez, 98 N.M. 625, 651 P.2d 1269 (1982), we overruled two earlier cases that had followed the common-law prohibition of dramshop liability, and held that a third-party who is injured by an intoxicated driver has a cause of action against the tavernkeeper who illegally has served alcohol to the intoxicated driver. We reasoned that the “central issue is one of duty,” id. at 630, 651 P.2d at 1274, and concluded that the existence of a duty is established by showing violation of a state regulation that prohibited sale of alcoholic beverages to intoxicated persons. Further, we noted that the “breach of this duty may constitute negligence,” and that the “sale or service of alcohol to an intoxicated automobile driver may be a proximate cause of injuries inflicted upon a third party * * Id. at 631, 651 P.2d at 1275 (emphasis in original); see Walker v. Key, 101 N.M. 631, 634, 686 P.2d 973, 976 (Ct. App.) (Lopez rejected contention that proximate cause of injury is buyer’s drinking, not vendor’s selling), cert, quashed sub nom. Hietpas v. Walker, 101 N.M. 555, 685 P.2d 963 (1984).
The Lopez analysis was applied in MRC Properties, Inc. v. Gries, 98 N.M. 710, 652 P.2d 732 (1982), which concerned a statute imposing a duty upon tavernkeepers not to sell or serve alcohol to minors. Again, we declared that the plaintiffs could show that a duty of care existed to the plaintiffs “by [enactment of a] state statute or * * * state regulation,” and that if the breach of that duty was the proximate cause of their injuries, liability would be imposed. Id. at 711-12, 652 P.2d at 733. In Porter v. Ortiz, 100 N.M. 58, 665 P.2d 1149 (Ct.App.), cert. quashed, 100 N.M. 53, 665 P.2d 809 (1983), the court of appeals echoed what we said in Lopez and MRC by holding that if a plaintiff alleges and shows that a tavernkeeper owed him a duty of care, and that the breach of that duty was the proximate cause of his injury, the plaintiff states a cause of action against the tavernkeeper. Id. at 59, 665 P.2d at 1150. The court of appeals’ decision in Porter is ostensibly apposite to the present case because it there held that the minor passengers of a vehicle had a cause of action for their injuries against a tavernkeeper who served alcohol to the minor driver as well as to the passengers who subsequently were involved in an accident. Id.
In Trujillo, however, the intermediate court concluded that the estate of an intoxicated adult patron had no cause of action for wrongful death against a tavernkeeper for injuries decedent sustained, not as a third party injured by an intoxicated patron, but as a result of his own intoxication. It held that the tavernkeeper owed no direct duty to the intoxicated patron because NMSA 1978, Section 60-7A-16 (Repl.Pamp.1981), was aimed at “ ‘a broader public policy for the protection of the public at large,’ ” not to an adult who “voluntarily created the vulnerability that is the problem.” 104 N.M. at 382, 721 P.2d at 1313. In Trujillo, the intoxicated adult patron left a bar, walked into the path of an oncoming vehicle, and was struck and killed by that vehicle. Id. at 380, 721 P.2d at 1311.
*50Statutorily, a cause of action now exists under NMSA 1978, Section 41-11-1(B) (Repl.Pamp.1986), against a tavernkeeper and in favor of a person “who was sold or served alcoholic beverages while intoxicated” when that person shows that the tavernkeeper “acted with gross negligence or reckless disregard” for his safety, and if:
(1) [the licensee] sold or served alcohol to a person who was intoxicated;
(2) it was reasonably apparent to the licensee that the person buying or apparently receiving service of alcoholic beverages was intoxicated; and
(3) the licensee knew from the circumstances that the person buying or receiving service of alcoholic beverages was intoxicated.
Section 41-11-1(A). Hence, in Subsection B, the legislature recognized and imposed a duty on tavernkeepers to exercise care in serving alcohol to their patrons that did not exist at common law and was not as broadly established in Lopez. Trujillo, 104 N.M. at 384, 721 P.2d at 1315. Subsection B first appeared in the 1985 amendment to Section 41-11-1. See id. at 383, 721 P.2d at 1314-15 (setting out 1985 amendment to Section 41-11-1). That amendment became effective June 14, 1985. See NMSA 1978, § 41-11-1 (Repl.Pamp.1986). It was not applicable to Trujillo. The original 1983 version of Section 41-11-1, which did not recognize a direct cause of action for patrons against tavernkeepers, therefore, is likewise the applicable law in this case, because Baxter’s cause of action arose on April 5, 1985. See Trujillo, 104 N.M. at 382, 721 P.2d at 1313 (setting out 1983 version of Section 41-11-1), also decided under earlier statutory law.
Because Baxter would have had no direct cause of action as a patron, the estate must establish that Baxter was an injured third party in relation to the respondents before it can recover under Lopez and the original Section 41-11-1. The enactment of Section 41-11-1 in 1983 did not create or abolish a cause of action; instead it narrowed the liability of tavernkeepers, exempted social hosts from liability, and set out the elements which would constitute a breach of the duty established in Lopez. See Trujillo, 104 N.M. at 383, 721 P.2d at 1313-14; Walker, 101 N.M. at 636, 686 P.2d at 978. To recover, therefore, the estate must demonstrate that the respondents served alcohol in violation of Section 41-11-1(A) to Reynolds when it was reasonably apparent that Reynolds was drunk, that the respondents knew Reynolds was drunk, and that the illegal sale of alcohol to Reynolds was a proximate cause of Baxter’s death.
The respondents’ position is, however, that although public policy supports dram-shop liability, it also favors limiting the liability of tavernkeepers, and they urge that liability should be denied when the claimant wilfully and voluntarily has participated to any material degree in the drinking which led to the intoxication of the driver. Some jurisdictions have recognized the defense of complicity, which bars recovery under a dramshop act to anyone who actively contributes to, procures, participates in, or encourages the intoxication of the inebriated driver. See, e.g., Kindt v. Kauffman, 57 Cal.App.3d 845, 856, 129 Cal.Rptr. 603, 610 (1976); Akin v. J.R.’s Lounge, Inc., 158 Ill.App.3d 834, 836-37, 111 Ill.Dec. 226, 227, 512 N.E.2d 130, 131 (1987); Martin v. Heddinger, 373 N.W.2d 486, 488 (Iowa 1985); Plamondon v. Matthews, 148 Mich.App. 737, 740, 385 N.W.2d 273, 275 (1985); Herrly v. Muzik, 374 N.W. 2d 275, 279 (Minn.1985); Allen v. County of Westchester, 109 A.D.2d 475, 479, 492 N.Y.S.2d 772, 774, cert. denied, 66 N.Y.2d 915, 498 N.Y.S.2d 1027, 489 N.E.2d 773 (1985). We believe that the theory of complicity probably was the real basis of the court of appeals’ reversal of the trial court’s rulings.
We are concerned, however, that (as Baxter claims) the court of appeals overlooked the impact of our adoption of comparative negligence when it held as a matter of law that Baxter’s voluntary intoxication was a complete bar to recovery. The respondents counter by asserting that comparative negligence is irrelevant because the court of appeals determined that Baxter’s own intoxication was the proximate cause of his death and that, therefore, the respondents were not negligent. That is an unpersua*51sive assertion because it relies on a fact-finding determination of only decedent’s negligence (a function ordinarily beyond an appellate court’s purview) without even considering whether a duty had been breached by defendants or any of them. Moreover, in a comparative negligence jurisdiction, a plaintiff’s negligent conduct might not bar his recovery completely, but would serve only to reduce the amount of his recovery. Scott v. Rizzo, 96 N.M. 682, 684, 634 P.2d 1234, 1236 (1981).
A duty is a legal obligation to conform to a certain standard of conduct to reduce the risk of harm to an individual or class of persons; and conduct which unreasonably amplifies the risk of harm to persons to whom a duty is owed constitutes a breach of that duty. See Lopez, 98 N.M. at 630, 651 P.2d at 1274. Breach of duty ordinarily constitutes negligence; nevertheless, a claimant cannot recover unless he proves that the breach was a proximate cause of his injuries. Thus, it appears here that the respondents and the court of appeals may have the cart before the horse. It does not follow, simply because Baxter’s actions might have been negligent and a proximate contributing cause of his death, that respondents were not negligent and to some degree liable. The issues are whether the respondents were negligent, whether Baxter was negligent, and to what degree their respective negligent behavior, if any, contributed to Baxter’s death.
In adopting the doctrine of comparative negligence, we supplanted the all-or-nothing bar of contributory negligence and subjected the doctrine of assumption of risk and other concepts based on the claimant’s negligence to a comparative negligence analysis. See Scott, 96 N.M. at 687, 634 P.2d at 1239. We did not eliminate assumption of risk or other defenses from any consideration at all, but merely recognized them as “liability concepts based on or related to negligence of * * * plaintiff, defendant, or both.” See id,.; Moreno v. Marrs, 102 N.M. 373, 381-82, 695 P.2d 1322, 1331 (Ct.App.1984), cert. quashed sub nom. Corral, Inc. v. Marris, 102 N.M. 412, 696 P.2d 1005 (1985); Marchese v. Warner Communications, Inc., 100 N.M. 313, 317, 670 P.2d 113, 117 (Ct.App.), cert. denied, 100 N.M. 259, 669 P.2d 735 (1983). Thus, contributory negligence was abolished only as a complete bar to recovery in New Mexico; it still exists to diminish or deny the claimant’s recovery in proportion to his relative fault, and it is thus governed by the comparative negligence rule. Scott.
Although some of the jurisdictions cited recognize that the doctrine of complicity for all practical purposes is identical to contributory negligence, they consider complicity a complete bar to recovery despite the existence of comparative negligence statutes. See, e.g., Herrly, 374 N.W.2d at 279; Spragg v. Shuster, 398 N.W.2d 683, 686 n. 2 (Minn.Ct.App.1987); Allen, 109 A.D.2d at 478, 492 N.Y.S.2d at 774. Others make distinctions without differences between the doctrines of complicity, contributory negligence, and assumption of risk that reflect but little appraisal of the comparative negligence doctrine and the required apportionment of fault. See e.g., Nelson v. Araiza, 69 Ill.2d 534, 539, 14 Ill.Dec. 441, 443, 372 N.E.2d 637, 639 (1977); Martin, 373 N.W.2d at 489. Still other jurisdictions have held that comparative negligence applies only to common-law negligence actions and not to dramshop statutes or to willful misconduct. Kindt, 57 Cal.App.3d at 855, 129 Cal.Rptr. at 610; Nelson, 69 Ill.2d at 539, 14 Ill.Dec. at 443, 372 N.E.2d at 639; Barrett v. Campbell, 131 Mich.App. 552, 557, 345 N.W.2d 614, 617 (1983). The opinions in those cases, one of which attracted vigorous dissent, fail to recognize that the comparative negligence doctrine readily embraces within it the defense concept that plaintiff should not profit from his own wrong. Martin, 373 N.W.2d at 489.
Complicity, while superficially dissimilar, is only a hybrid form of contributory negligence and is identical to it in application. Because contributory negligence no longer acts to absolutely extinguish a plaintiff’s right of recovery in New Mexico, we do not apply the doctrine of complicity to bar completely an intoxicated person’s recovery under our dramshop act. Dramshop liability in New Mexico initially *52was judicially established, see Lopez, 98 N.M. at 628, 651 P.2d at 1272, and in enacting Section 41-11-1, the legislature did not overturn that judicially-created liability, but merely limited its scope. See Trujillo, 104 N.M. at 383, 721 P.2d at 1313-14; Walker, 101 N.M. at 636, 686 P.2d at 978. Thus, we hold that because the action sounds in negligence and because fault is the predicate for liability under Section 41-11-1(A), comparative negligence theories must govern this case. See Scott, 96 N.M. at 688, 634 P.2d at 1240; Trujillo v. Berry, 106 N.M. 86, 89, 738 P.2d 1331, 1334 (Ct.App.), cert. denied sub nom. H & P Equip. Co. v. Berry, 106 N.M. 24, 738 P.2d 518 (1987).
We hold that Baxter is entitled to a trial on the merits to determine the relative degree of fault, if any, of the parties to this litigation. The court of appeals mistakenly concluded that, as a matter of law, Baxter was not entitled to recover, thereby effectively but inappropriately overruling our pronouncement in Scott v. Rizzo, 96 N.M. at 690, 634 P.2d at 1242, that comparative negligence shall apply to suits sounding in negligence, see Alexander v. Delgado, 84 N.M. 717, 718, 507 P.2d 778, 779 (1973), and erroneously usurping the jury’s function as the trier of facts. The allegations regarding Reynolds’s intoxication at the time liquor was served to him must be accepted as true, if not controverted, when a motion for summary judgment is considered. With respect to the motion for judgment on the pleadings, we have here held that when the elements of Section 41-11-1 are well pled, plaintiff has stated a cause of action that will withstand such a motion. Whether plaintiff can carry the burden of proving proximate cause that will lead to liability is a question for the jury to answer.
For the reasons stated, we remand this matter to the district court for further proceedings. Accordingly, the court of appeals is reversed, and the trial court is AFFIRMED.
SOSA, Senior Justice, and RANSOM, J., concur.
SCARBOROUGH, C.J., not participating.
STOWERS, J., dissenting.