We are unable to agree with the argument of plaintiff’s counsel in this case. There is no essential disagreement as to some of the principles of law’Stated by them, but the difference between us relates to their application to the facts of this case. The issues made by the pleadings should, in our opinion, have been submitted to the jury upon the question of fraud. In order to a clear understanding of the matter, it will be necessary to state the substance, at least, of the case.
The evidence is as follows: I. W. Bullock testified: “Mr. Massey (agent of plaintiff) came to our store after dinner on 12 October, 1910, and said that he represented the White Sewing Machine Company; that there was a large territory in this (Granville) county that machines could be handled in; and I asked him if Mr. Kittrell, of Oxford, had not been handling these machines; he told me that he had been handling them, but that he was not going to handle them any longer; that he was not going to sell any more machines to Mr. Kittrell; that Kit-trell had only two or three of the machines of his company on hand. In consequence of this conversation, I signed the order, which is as followsThen follows the order. It appears therefrom that defendant agreed to take 151 sewing machines at the prices named. It was a “rush order.” The order contains this stipulation: “This order is given subject to the approval of the White Sewing Machine Company, and if accepted or filled in full or in part, to be settled for at the prices and terms above set forth. It is understood that no claim of any understanding” or agreement of any nature whatsoever between this company and its dealers will be recognized except such as is embraced in written orders or is in writing and accepted by said company in writing from its home office at Cleveland, Ohio.” Bullock & Oo.’s store was at Creedmoor, where the order was given, and the order was signed at the time of the representations as to Kittrell’s agency. I. W. Bullock further testified: “I relied upon the statement made to me by Mr. Massey. I signed the order in consequence of such statements. I afterwards found out that Mr. Kittrell was selling the same machine in Oreed-moor. I stopped my men from selling the machine and notified the company that the machines were subject to their order. I wrote the following letter, dated 11 November, 1910:
*4“The White Sewing Machine Company, ,. “Cleveland*, Ohio.
“Gentlemen : — Mr. Massey Has just left bere. I wrote for him to come and see about placing two cars of machines in same territory. Mr. Kittrell, of Oxford, has been handling your machines in this territory for some time. When Mr. Massey came to see about selling these machines, the first thing I asked him was about Mr. Kittrell selling this machine, and he told me that Mr. Kittrell had a few machines on hand, but would not sell any more. After he told me that Mr. Kittrell was not going to handle the White any more, and making other promises about selling these machines in a short while, I gave him the order for the car of machines, with the understanding that we were not to have any other opposition. Now we are not going to offer another one of these machines for sale. Mr. Massey made a false statement to sell these machines, and we do not propose to do any such business. The machines are here subject to your order. Mr. Massey also said that the freight would not be but 77% cents on the machine, and when they came the freight was over $1. We paid the freight and thought we would fix this with Mr. Massey, but when he came, he said that I would have to take the matter .up with you. Please advise what disposition you wish made of these machines.
“I. W. Bullock & Co.
“I received the following letter, dated 15 November, 1910, from the plaintiff, and marked Exhibit R:
“Messes. I. W. Bullock & Co.,
“Creedhnoor, N. Q.
“Gentlemen: — We have your esteemed .favor of the 11th, which is carefully read, and in simple fairness to. the situation, we state that since our relations with your company were negotiated, we have made no shipments to Mr. Kittrell, of Oxford, which, it seems to us, should meet and satisfy your contentions in this respect. You were'aware that we had formerly dealt with Mr. Kittrell.
“Your statement that Mr. N. B. Massey had made certain promises is of a character that we must necessarily place the *5same before bim, and we are obliged to say tbat accepting your written and signed order, tbe terms of which are plainly specified, we cannot accept your suggestion that your machines are now subject to our order.
“What Mr. Massey said to you about the freight is the published rate of the transportation company, and we think admits of no correction, as the rate is 77% cents per hundred pounds, and if you paid freight at a higher rate, refund can be obtained.
“We are not aware of any conditions attached to your order except as were embraced in the order itself, a copy of which is no doubt in your possession. In advising Mr. Massey of your present word, he will no doubt make it a point to see you at an early date, but in the absence of being able to do this, will write you at once. Yours truly,
“White Sewing Machine Company.”
The machines arrived at Oreedmoor on 22 October, 1910, and Bullock & Co. paid the freight, 26 October, 1910, amounting to $150.48. In deference to the suggestion of the court, the witness was not cross-examined.
A. J. Kittrell testified: “I know Mr. N. L. Massey; I purchased of him, the latter part of September, 1910, I think 28 ' September, a car-load of White sewing machines. I first bought 40 and then bought '60 machines. I received them in October, 1910. The only contract I had was a verbal one/with Mr. Massey, and he agreed that I was to have Granville County, and he would reserve Person County for me. Mr. Massey came to Oxford in a few days after I received the machines, which I bought of him in September; he came to adjust the freight rate. On 12 October, 1910,1 had on hand 106 White sewing machines. I was selling them in Granville County, and no notice was ever given me that my agency was to terminate.” In deference to a suggestion of the judge, this witness was not cross-examined.
At the close of defendant’s case, the court held that there was not sufficient evidence to go to the jury on the first issue offered by the defendants, and his Honor then declined to submit any of the issues tendered by them. The jury returned a verdict in favor of the plaintiff for $3,900 and interest from 24 April, *61911, under tbe instructions of tbe court. Exceptions were duly taken to tbe several rulings of tbe court.
It is said tbat tbe representations were promissory. 'Not at all, as we view tbem. Bullock & Co. were told by tbe plaintiff’s agent tbat they would not be brought into competition with Kittrell, and for tbe reason, as be represented to tbem, tbat Kittrell was no longer tbe agent of plaintiffs for tbe sale of tbeir sewing machines, and tbat be bad only two or three machines on band. This was no promise tbat be should not compete with him, but tbe false statement of existing facts, calculated to deceive, intended to deceive, and which did deceive tbe defendants, as tbe jury might well have found upon tbe evidence, if it bad been submitted to tbem. It is evident tbat defendants would not have bought if Kittrell would continue to sell, and in order to relieve tbeir apprehension on tbat score, tbe agent falsely stated, if we are to believe Bullock and Kittrell, tbe following as tbe subsisting facts: Tbat Kittrell bad only two or three machines, when be bad six, and bad ordered from plaintiffs 100 more in tbe latter days of September, which arrived in Oxford at tbe very time tbe agent was making bis false representations in Creedmoor. Can it be said tbat a statement tbat Kittrell bad only three machines was not false, when tbe agent knew tbat be bad taken an order from him for 100, delivered ,at tbe time be sold tbe machines to defendants? And if it was false, it surely was not promissory. If it was not a false affirmation, as I think it clearly was, it was, at tbe least, tbe suggestion of a falsehood, or tbe suppression of tbe truth, which in law would be tbe same thing. But be told defendants they would have no competition with Kittrell, when be knew, at tbe time, as Kittrell testified, tbat plaintiffs bad made a contract with Kittrell,- through him as tbeir agent, to tbe effect tbat Kittrell should have tbe exclusive agency for Granville County, and be was told tbat they would also reserve'tbe adjoining county of Person for him, which would, of course, bring the defendants in direct competition with Kittrell. They not only bad given Kittrell tbe agency for Granville, with a promise of Person, but bad supplied him with 100 machines to start with. Upon far less evidence than this we have sent cases of this kind to tbe *7jury. Were the representations calculated to deceive? Why did the defendant inquire about Kittrell at all, if he was not seeking information upon which he expected to base his decision as to the purchase ? And the agent knew that the inquiry was for that purpose, or it is a clear inference from the testimony, which the jury could have drawn. In response to it, he said that Kittrell had been handling their machines, but would not handle them any longer; that he was not going to sell any more machines to him and he then had only two or three, when he must have known this to be false, as he had just sold him 100. The knowledge of this fact he manifestly intended to withhold from defendants, in order to secure the contract. That all this induced defendants to buy must be taken as true, as Bullock expressly testified that it did, and we are dealing with something equivalent to a nonsuit, i. e., a charge that defendants could not, upon the evidence, have the contract rescinded, nor could they recover damages for the fraud alleged to have been practiced upon them. All the evidence must be taken as true. Deppe v. R. R., 152 N. C., 79, and cases cited. “Where a vendor in a sale or exchange of real or personal property makes false representations as to material facts relating to the property, having at the time knowledge that his' statements are false, or what the law regards as equivalent to such knowledge, and intending that the purchaser shall rely upon them as an inducement to the purchase, he becomes liable to an action of deceit in case the purchaser, acting in reliance upon the representations, consummates the purchase and suffers loss thereby.” 20 Cyc., 45. The false representation is material, as is held in Fishblate v. Fidelity Co., 140 N. C., 593, if the fact untruly asserted or wrongfully suppressed, if it had been known to the party, would have influenced his judgment or decision in making the contract at all. “Fraud is material to a contract when the latter would not have been made if the fraud had not been committed.” McAleer v. Horsey, 35 Md., 439. “To sustain an action for deceit for a false and fraudulent representation as to the value of property, whereby the plaintiff was induced to purchase the same, it is not necessary that the plaintiff should have relied solely on the representation made; it is enough that it *8bad a material influence in inducing bim to purchase.” Handy v. Waldron, 19 R. I., 618, and in tbe last cited case it was also beld that whether the buyer is chargeable with negligente or laches in not making inquiry, although he had opportunity to do so, was a question for the jury.
But it is argued that it was the duty of Bullock to investigate — that is, to doubt the agent’s veracity and ascertain the facts for himself. In the first place, the contract was signed immediately after the representation was made, and he had no time to do so. Besides, the agent had knowledge of the fact; the very nature of the transaction shows it, as he had sold the machines to Kittrell. The defendant innocently relied on his integrity. We have said in several cases that a man is not expected to deal with another as if he is a knave, and certainly not unless there is something to excite his suspicion. Defendant had the right to suppose that the statement was true, as the agent had knowledge of the fact, and he did not. '“If the fact represented is one which is susceptible of accurate knowledge^ and the speaker is or may well be presumed to be cognizant thereof, while the other party is ignorant, and the statement is a positive assertion containing nothing so improbable or unreasonable as to put the other party upon further inquiry or give him cause to suspect that it is false, and an investigation would be necessary for him to discover the truth, the statement may be relied on. And if in such a case plaintiff has been defrauded through acting in reliance on defendant’s false statements, defendant will not be heard to say that he is a person unworthy of belief and that plaintiff ought not to have trusted him, or that plaintiff- was negligent and was cheated through his own credulity.” 20 Cyc., 33, 34. It is said in Foley v. Haltry, 43 Neb., 133, that “A person is justified in relying on a representation made to him where it is a positive statement of fact, and where an investigation would be required to discover the truth.” The statement in our case was that Kittrell had only three machines, when the agent knew that he had 106; and further, that he would no longer handle their machines, when he held the unrevoked agency for Granville County.
*9"We find tbis in Cottrell v. Krum, 100 Mo., 399: “It is no excuse for, nor does it lie in tbe mouth of, the defendant to aver that plaintiff might have discovered the wrong and prevented its accomplishment had he exercised watchfulness, because this is but equivalent to saying, ‘You trusted me; therefore, I had the right to betray you.’ The same idea is expressed in another opinion thus: ‘We doubt if it is equity to allow a sharper to insist on the fulfillment of his bargain, on the ground that his victim was so destitute of sagacity as to make no further inquiries,’ ” citing Pomeroy v. Benton, 57 Mo., 531; Wannell v. Kem, 57 Mo., 478. No man can complain that another has relied too implicitly on the truth of what he himself stated (Kerr on Fraud, p. 81), for it is not just that a man who has intentionally deceived another should be permitted to say to him, “You ought not to have trusted me, and you were yourself guilty of negligence,” when he had special knowledge of the facts, of which he knew the other to be ignorant. Bigelow on Fraud, p. 523 et seq. “We are not inclined to encourage falsehood and dishonesty by protecting one who is guilty of such fraud, on the ground that his victim had faith in his word, and for that reason did not pursue inquiries that would have disclosed the falsehood.” Hale v. Philbrich, 42 Iowa, 81. “The very representations relied upon may have caused the party to desist from inquiry and neglect his means of information; and it does not rest with him who made them to say that their falsity might have been ascertained, and it was wrong to credit them. To this principle many authorities might be cited.” Graham v. Thompson, 55 Ark., 299. “A person cannot procure a contract in his favor by fraud, and then bar a defense to a suit on it on the ground that had not the other party been so ignorant or negligent he could not have succeeded in deceiving him.” Warder v. Whitich, 77 Wis., 430. “However negligent the party may have been to whom the incorrect statement has been made, yet that is a matter affording no ground of defense to the other. No man can complain that another has too implicitly relied on the truth of things he has himself stated.” Reynell v. Sprye, 1 De Gex, M. and G., 549. These cases are approved in Strand v. Griffith, 97 Fed. Rep., 854, which is a very instructive one. *10But a case very mucb in. point is Eaton v. Winnie, 20 Mich., 156, and there it is said: “Where one assumes to have knowledge of a subject of which another may be ignorant, and knowingly makes false statements regarding it, upon which the other relies, to his injury, the party who makes such statements will not be heard to say that the person who took his word and relied upon it was guilty of such negligence as to be precluded from recovering compensation for injuries which were inflicted on him under cover of the falsehood.” But the law is settled in this State by Griffin v. Lumber Co., 140 N. C., 514, where it is held, approving what is said in Pollock on Torts, 293: “It seems plausible, at first sight, to contend that a man who does not use obvious means of verifying the representations made to him does not deserve to be compensated for any loss he may incur by relying on them without inquiry. But the ground of this kind of redress is not the merit of the plaintiff, but the demerit of the defendant; and it is now settled law that one who chooses to make positive assertions without warrant shall not excuse himself by saying that the other party need not have relied on them. He must show that his representation ’was not in fact relied upon. ... In short, nothing will excuse a culpable misrepresentation short of proof that it was not relied on, either because the other party knew the truth or because he relied wholly on his own investigation or because the alleged facts did not influence his action at all. And the burden of proof is on the person who has been proved guilty of material misrepresentation.” And in Hill v. Brewer, 76 N. C., 124, Justice Bynum said that “The maxim of caveat emptor does not apply in cases where there is .actual fraud.”
The agent told defendant, it is true, that Hittrell had been selling plaintiff’s machines; but the fraud consisted in the further statement that he had ceased doing so. It does not lie in the mouth of the plaintiffs, nor is it becoming or seemly in them, to say that defendants should have immediately suspected their agent of being a dishonest man and made inquiry to verify his statement before signing the contract, even if there had been time and opportunity to do so. Whether Bullock & Co. exercised due diligence, if required to investigate under the cir-*11cumstanees of this case, was a question for tbe jury. 20 Cyc., pp. 50, 51. Tbe principle relied on by tbe plaintiff, that if tbe means of knowledge be at band and equally available to botb parties, and there be no fiduciary relation and no warranty of tbe truth of tbe statement, tbe party complaining must show that be has made due inquiry, is subject to much qualification, as will be seen by reference to 20 Cyc., pp. 32, 33, and does not apply where there is actual intentional fraud or misleading statements, which are calculated to prevent or stifle inquiry and made under such circumstances as those in this case, where they were of a nature to allay suspicion. Tbe authorities cited by tbe plaintiff were based upon a state of facts entirely different from those in this ease, and such are tbe cases of Slaughter v. Gerson, 13 Wall., 379, and Champion v. Woods, 79 Cal., 17.
There was nothing in this transaction to put a man of oi*di-nary prudence upon inquiry. Bullock knew that the agent was cognizant of the facts, and relied upon his positive and unequivocal statements. There was absolutely nothing to arouse his suspicion or to induce him to believe that he was not an honest man and would not tell the truth.
It is further said that the defendant should have acted promptly in discovering the fraud and repudiating the contract. He did so, as we think the evidence conclusively shows. It must be remembered that the contract upon which this action was brought was signed by defendants at the very time of the false representations. So there was no opportunity then to investigate, if it was required by the law, which we have shown is not the case. The machines were received on 22 October, and defendants could not have ascertained the truth until, by selling them, he came into actual competition with Kittrell; and, regardless of this fact, he complained to plaintiff of the fraud on 11 November, just eighteen days after he could possibly have sold any of the machines. No court, we think, has ever imputed laches under such circumstances, certainly not as matter of law. On the contrary, defendants acted with unusual promptness, and offered to return the goods. But the question whether they acted as an ordinarily prudent man would have *12done was to be decided by the jury/as we have seen. There is no evidence as to bow many machines they had sold before they notified plaintiffs of the fraud, but they could have been selling, if they sold at all, only a few days. As they offered to return all the machines, it would seem that they had not sold any of them, and had merely made preparations to sell. But we repeat, all this was for the jury. "When the plaintiffs were notified of the facts, they repeated the imposition and the fraud by stating that they had made no shipments to Kittrell since their agent’s false representations were made, which, perhaps, was literally or nominally true, but it was an evasion of the truth, as they had a few days before sold 100 machines to him, which, of course, would make him a competitor of defendants, and besides, had given him the agency for Granville County. They thought that their agent’s representations were of a very serious character, as they said so, and promised “to place the same before him” at once. After learning of the fraud, they seek to entrench themselves behind the clause in the contract exempting them from liability for any representations of their agents at variance with the contract, which, of course, does not protect them, for if the contract is void by reason of the fraud, this clause falls with it. Machine v. Feezer, 152 N. C., 516; Garrison v. Machine Co., 159 N. C., 285.
We said in Garrison v. Machine Co., 159 N. C., 285, that the clause of the contract excluding parol evidence of declarations made by the agent of defendant in that case did not apply, nor did the rule of law forbidding the terms of a written contract to be contradicted or varied by oral proof. “This is not an action for the breach of a written contract; but the theory upon which it rests is that the instrument was never delivered, and this is the principal question in the case. If the contract had been executed, or the writing delivered to. the agents, with the understanding that it should presently take effect, the plaintiff could not by parol evidence contradict or vary its terms (the execution and validity of the contract not being questioned). Moffitt v. Maness, 102 N. C., 457. But this is not what was proposed to be done; but, on the contrary, the purpose was to show that the contract never had any existence in fact. The *13case is governed in all its features by Pratt v. Chaffin,, 136 N. C., 350, and Bowser v. Tarry, 156 N. C., 35.” The clause of exemption is only operative when the contract is a valid one. Machine Co. v. McClamrock, 152 N. C., 405; Medicine Co. v. Mizell, 148 N. C., 384; Unitype Co. v. Ashcraft, 155 N. C., 63.
This transaction was not mere dealer’s talk or the puffing of his wares, nor were the representations promissory. The agent stated facts as subsisting, viz., that defendant would not come into competition with Kittrell, who had only three machines. If the evidence is to be credited, this was false and was intended to deceive in order to secure the contract. But even promissory representations may be false and fraudulent, and if so, they invalidate the contract, and as much so if they had been simply and technically representations of existing facts. “As a general rule, false representations upon which fraud may be predicated must be of existing facts, or facts which previously existed, and cannot consist of mere promises or conjectures as to future acts or events, although such promises are subsequently broken, unless the promise includes a misrepresentation of existing facts, or the statement is as to some matter peculiarly within the speaker’s knowledge, and he makes the statement as a fact.” 20 Oye., p. 20. Again: “As a general rule, if a vendor of property, in order to induce a sale, makes positive assertions as to any material fact which is peculiarly within his own knowledge, and of which the purchaser is ignorant, they may be relied on by the purchaser without further investigation; and if the statements are false and fraudulent and cause damage to the purchaser, he may hold the vendor liable in damages. Nor need the fact be one exclusively within the vendor’s knowledge. Upon this principle positive misrepresentations by a vendor of territorial rights under patents, as to the merits and value of the patents and of the rights to be sold, are held not to fall within the rule of caveat emptor20 Oye., pp. 55, 56, and note 43. This sounds very much like the words uttered by the agent and set out in this case, and has the true ring of a very just and' preeminently honest principle of morals, and of law, which should be founded on morality. And *14again: “Although the purchaser may have available means of ascertaining the truth, yet if the vendor by any misrepresentation or by any trick or artifice induces him to forbear inquiry or investigation which he would otherwise make, and thus to rely solely on the vendor’s false statement, the rule of caveat emptor does not apply, and the purchaser may hold the vendor liable. And since such practices are obviously calculated only to mislead the purchaser by producing an erroneous impression on his mind and thus lulling him into a false security, they may of themselves well be deemed to amount to actionable fraud where they succeed in producing the desired result.” 20 Cyc., 61, 62. This also seems to bear a very close likeness to the facts of our case, and to have adjusted a fair and wholesome. legal principle to them.
If the contract was induced by fraud, defendants had the right to rescind it and return the goods, which they did. Food Co. v. Elliott, 151 N. C., 393; Machine Co. v. Feezer, 152 N. C., 516; Fields v. Brown, 160 N. C., 295.
The case of Unitype Co. v. Ashcraft, supra, discusses several of the questions involved in this case, and is an authority in support of our conclusion.
The result is that the issues in the ease should be submitted to the jury, with proper instructions upon the law, and it was error not to have done so and to have entered a- verdict and judgment for the plaintiff. The case has been considered by us upon the assumption that the jury would have believed the witnesses, Bullock and Kittrell. It may be that the plaintiff could have overcome their testimony, if the case had been referred to a jury. There must be another trial of the case, because of the error in the ruling of the court, as indicated above.